Today the genres have been homogenized, that is, many of the products that go on sale are no longer focused on a single genre, but are aimed at anyone who likes them, no matter the colors, smells or what before it was a product that was aimed only at the women's or men's market, but now they can be used equally. All this due to changes in gender ideology, in which the fact that a color or smell must be used exclusively by one gender has been almost completely eliminated. Before it was very common to say that blue was a color for men, pink, on the other hand, was an exclusive color for women, but this is no longer the case. These types of products are commonly called "Unisex", and the vast majority of products can be called that. From lotions and/or perfumes, clothes, colors, music, beauty products, and many more, they can currently be focused on being a product for everyone, so your product must generate an impact. Here are some examples of companies that have done it.

• Benetton
• The real
• Nike